Article: We are creators - André Chaperon, Shawn Twing

I came across this from a mail sent by the responsibility company.

I have never felt good about the "permission" marketing approach by which we offer a "lead magnet" and then immediately hit you over the head with a "buy now" campaign. And yet, it is what most "experts" teach and what most marketers do.


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To sell, we will use a strategic marketing framework devised by a couple of smart fellows we have been following and learning from: André Chaperon and Shawn Twing.

And it seems that it is all based on Article: 1000 true fans - Kevin Kelly

1. Serve first
2. get paid (well) and earn financial freedom as a result.

They seem to be creators, who help others work in 'the 1000 true fans' way.

And I assume use their own marketing approach of serve first.

So there should be some content that is free.