Book: The Tipping Point - Malcolm Gladwell
Model: 3 characteristics
Contagiousness
Little changes can have big effects
Change happens not gradually but at one dramatic moment (=Tipping Point)
Abandon the expectations about proportional change
Model: 3 agents of change
The law of the few (exceptional people)
The stickiness factor
The power of context
Model: 3 types of people impact the tipping point massively
Connector (people specialist) 'social glue'
Maven "one who accumulates knowledge" (information specialist) 'databank'
Salesmen (persuasion specialist)