Course: Gamification Design 2015
Chapter 1: Introduction
1 What is a Game
- artificial experience
- voluntary interaction
- defined rules
- clear objectives
2 Game Thinking vs Gamification
3 Defining the situation: Basics
don't start with gamification
4 Defining the initial situation: hypothesis, goals & Purpose
purpose vs goals
purpose: inspirational
goals:guidelines for tactics
-> smart goals
-> behavioral goals
hypothesis: cause => consequences
TIP: powerful questions
Who's the best -> competition, leader-boards, score
Chapter 2: Setting the scene
1. Boundaries
boundaries:
- pyhisical
- social
- chronological
TIP: Start with small systems with clearly defined boundaries. Test and iterate.
2. Key Elements
key components Book: The Game of Work - Charles Conrad
- goals (info about)
- feedback
- score / progress
- choices
- boundaries
3. Core activities
- come & try
- Bring your friends & share
- perform
-> upgrading learning
bloom's taxonomy - learning in action
Book: Game On: Energize Your businessmen with social media games - Jon Radoff
TIP: John Radoff's list of fun activities -> intrinsic motivation for certain ppl
4. Dynamics
beforehand
- purpose
- player -- system core interation
- skill building process (progression)
- emotional response
research:
- Sketching & prototyping
- data mining
- wait and see what happens without gamification
5. Gaming & Demographics
< 7j: components perceived as toys
7j: cheat, balance
9j: passion, focus, strategies
13-24j: ??? -> diversification, novelty
> 35j: social interaction
6. An Copens - Gender Differences & Gamification design
sex <-> gender behavior
patriarchal <-> matriarchal culture
app purchase -> female
in-app purchase -> male
socal media: 600% female
female -> collaborative problem solving, include all opinions
male -> direct, straight to solution
fun-spot in brain trigger
male: direct fun
female: mental process, then fun, less often, longer lasting
structure
female: web-like, images
male: linear, focus, fast
top 5 priority for motivation in the workplace for women
- balance in life
- feel respected
- rely on intuition
- listening to stories
- empathy
female social interaction -> regulation (friendly in tone)
tips for engaging ladies
- invite in the process, at multiple intervals
- have epic meaning, story, show the benefits to their life
- social aspect! but needs to be managed and friendly in tone
- word of mouth from friends
7. Redesigning our system
- what can i do
- how can i do it
- how well i'm doing it
- where can i go
- proportioneed, interesting challenges
- trust on my skills
- zero external distraction
Goals: purpose... and feedback