Course: Gamification Design 2015



Chapter 1: Introduction
1 What is a Game
  • artificial experience
  • voluntary interaction
  • defined rules
  • clear objectives
2 Game Thinking vs Gamification

3 Defining the situation: Basics
don't start with gamification

4 Defining the initial situation: hypothesis, goals & Purpose
purpose vs goals
purpose: inspirational

goals:guidelines for tactics
-> smart goals
-> behavioral goals

hypothesis: cause => consequences

TIP: powerful questions
Who's the best -> competition, leader-boards, score



Chapter 2: Setting the scene
1. Boundaries
boundaries:
  • pyhisical
  • social
  • chronological
TIP: Start with small systems with clearly defined boundaries. Test and iterate.

2. Key Elements
key components Book: The Game of Work - Charles Conrad
  • goals (info about)
  • feedback
  • score / progress
  • choices
  • boundaries
3. Core activities
  • come & try
  • Bring your friends & share
  • perform
-> upgrading learning
bloom's taxonomy - learning in action
Book: Game On: Energize Your businessmen with social media games - Jon Radoff
TIP: John Radoff's list of fun activities -> intrinsic motivation for certain ppl

4. Dynamics
beforehand
  1. purpose
  2. player -- system core interation
  3. skill building process (progression)
  4. emotional response
research:
  1. Sketching & prototyping
  2. data mining
  3. wait and see what happens without gamification
5. Gaming & Demographics
< 7j: components perceived as toys
7j: cheat, balance
9j: passion, focus, strategies
13-24j: ??? -> diversification, novelty
> 35j: social interaction

6. An Copens - Gender Differences & Gamification design
sex <-> gender behavior
patriarchal <-> matriarchal culture

app purchase -> female
in-app purchase -> male

socal media: 600% female
female -> collaborative problem solving, include all opinions
male -> direct, straight to solution

fun-spot in brain trigger
male: direct fun
female: mental process, then fun, less often, longer lasting

structure
female: web-like, images
male: linear, focus, fast

top 5 priority for motivation in the workplace for women
  1. balance in life
  2. feel respected
  3. rely on intuition
  4. listening to stories
  5. empathy
female social interaction -> regulation (friendly in tone)

tips for engaging ladies
  1. invite in the process, at multiple intervals
  2. have epic meaning, story, show the benefits to their life
  3. social aspect! but needs to be managed and friendly in tone
  4. word of mouth from friends
7. Redesigning our system
  • what can i do
  • how can i do it
  • how well i'm doing it
  • where can i go
  • proportioneed, interesting challenges
  • trust on my skills
  • zero external distraction
Goals: purpose... and feedback

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