Model: How to treat people
Kindness: treat people well, always
This matches with goodness from Good vs Just
Reciprocity: treat people as they treat you
This matches with justice from Good vs Just
Boy scout's rule + Reciprocity: treat people (a bit) better than they treat you
Golden Rule: treat people like you wish to be treated
(Golden Rule)2: treat people like they want to be treated.
Because you want to be treated like you want to be treated. You don't want to be treated like they want to be treated.