Model: balance consistency and intensity

Metaphor: brushing your teeth

if you stop brushing your teeth
and only go to the dentist once a year


What does brushing your teeth for 2 minutes do?
It does nothing.
Unless you do it every single day

Metaphor: gym

you cannot go to the gym for 9 hours and get into shape


but if you work out every single day for 20 minutes
 you'll absolutely get into shape


I just don't know when

companies like intensity because it's easy to measure

too many companies think they can solve a problem with intensity

I challenge them to consider the consistency stuff

(src: Video: The Infinite Game: How to Lead in the 21st Century - Simon Sinek)