Model: Cynefin Framework
simple: eg callcenter
complex: eg payroll, taxes
complex: advertising, day trading, recommendation engines, should I loan you money
) orgs good at complicated, are bad at complex
) the complicated problems have been solved already
) the money is in complex these days
) usually, you don't know which problem you are solving
you need to see how they behave
) people have a prejudice
Trump sees everything as simple and solves them that way
Fred George likes complex