non-profit is a tax delineation

nobody wants to be defined by what they aren't

it makes money a dirty thing
you need money to sustain
money is fuel

Charity is a terrible word as well
as if we're doing things for free

I think they should call themselves for-impact organisations

You better be profitable, 
but you define profit differently


If your objective is to rescue kittens from trees
Then you better be rescuing more kittens from trees this month
than you were last month, that is profit

the money is the fuel
the profit is defined by whatever your cause is