The why comes from the past
it's who you are
it's why the organisation was founded
it's who you are as a human being
it's the thing that drives you
it is immutable
it will never change, no matter what happens in your life
it comes from looking backwards

a just cause comes from looking forwards
it is an unrealised future
that if your why were to be brought to life
 in the most magical of ways
the world that would exist, would be this world


it is the dream
it is the fantasy
we call it vision because we can see it


so you have to be able to articulate
 what this world looks like
 in terms so clear
 that other people go
 "I can see it!"
 "That sounds amazing!"
 "Sign me up"