Video: The 4 Key Principles of The 4-Hour Body - Tim Ferriss
the smallest changes in behaviour that produce the biggest results
4 Principles
1) Minimum Effective Dose
less that this -> not desired effects
more than thiis -> side effects
2) The extremes inform the mean, not visa-versa
solve extreme use cases, and the average will solve themselves
3) tracking + loss aversion > how-to
tracking: is a prescription
loss aversion: failure proof the change
- bets
- public accountability
Rules of behavioral change
make it conscious ("flash diet" and before pics)
make it a game (Drucker* & five sessions)
make it competitive (embrace loss aversion)
make it small and temporary (MED, two weeks)
*Drucker what get's measured gets done
4) Keep improvement relevant
relative
you
!= best in de world